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Parenthood Institute 2024
Parenthood Institute 2024
It's a parenting class that serves as an annual events from 2022, aimed at helping parents prepare the best future for their children.
It's a parenting class that serves as an annual events from 2022, aimed at helping parents prepare the best future for their children.
2023
>8.000 user
2024
>56.000 users
* It was all because of a good team work, all divisions collaborated together.
In 2024, we increased user engagement to ± 600% from the previous year and sold 500 premium classes in a month!
My scope here was to find what is the best for users and also meet from the business side through some process:
Final Solution
Feature 1
Trusted Content for Parenting
Premium Content "SuperClass"
SuperClass is an exclusive parenting class presented in an easy-to-understand video series format, guided directly by pediatric specialists from IDAI (Indonesian Pediatric Society), designed to help parents optimize their child's growth and development toward becoming a healthy and exceptional generation.
These 10 SuperClass topics were chosen based on what parents most commonly seek.
We launched classes with super valuable insights and high quality video!
Keep the old free "Regular Class"
Anyone can access this Regular Class since it's free, and because our aimed at helping parents to get the best knowledge in parenting inclusively with article & webinar file format.
Feature 2
Make Learning & Parenting Fun Again!
Quiz Time!
After watching the episode, users will get quiz from what they have learned from the episode.
Collect Points!
Our users can collect point as much as they with, join classes, answer the quiz, read article, attend webinar, do mission like vaccine, and other activities, you can get…
Be the Best & Win the Prize!
Top 10 users get displayed in the Hall of Fame page & also win the prize!
Stakeholders' intention
"This is an annual event, we want to better than last year."
From PrimaKu's data: there's an increase in users from 817 (2022) to 2602 (2023), over 3 times who enjoy watching and taking quizzes from our Parenthood Institute content. From here we know, our users have interest in learning about parenting,
But, for Parenthood Institute 2024, we want to know what kind of content our users really want, so we…
Conduct survey to users
Survey Result
Premium Paid Class
Parenting education in
video format
Exclusive limited
live workshop
From trusted source
(pediatric)
From survey: 60% expressed interest in comprehensive premium content.
Final Solution
Feature 1
Trusted Content for Parenting
Premium Content "SuperClass"
SuperClass is an exclusive parenting class presented in an easy-to-understand video series format, guided directly by pediatric specialists from IDAI (Indonesian Pediatric Society), designed to help parents optimize their child's growth and development toward becoming a healthy and exceptional generation.
These 10 SuperClass topics were chosen based on what parents most commonly seek.
We launched classes with super valuable insights and high quality video!
Keep the old free "Regular Class"
Anyone can access this Regular Class since it's free, and because our aimed at helping parents to get the best knowledge in parenting inclusively with article & webinar file format.
Feature 2
Make Learning & Parenting Fun Again!
Quiz Time!
After watching the episode, users will get quiz from what they have learned from the episode.
Collect Points!
Our users can collect point as much as they with, join classes, answer the quiz, read article, attend webinar, do mission like vaccine, and other activities, you can get…
Be the Best & Win the Prize!
Top 10 users get displayed in the Hall of Fame page & also win the prize!
In 2024, we increased user engagement to ± 600% from the previous year and sold 500 premium classes in a month!
2023
>8.000 user
2024
>56.000 users
* It was all because of a good team work, all divisions collaborated together.
My scope here was to find what is the best for users and also meet from the business side through some process:
Stakeholders' intention
"This is an annual event, we want to better than last year."
From PrimaKu's data: there's an increase in users from 817 (2022) to 2602 (2023), over 3 times who enjoy watching and taking quizzes from our Parenthood Institute content. From here we know, our users have interest in learning about parenting,
But, for Parenthood Institute 2024, we want to know what kind of content our users really want, so we…
Conduct survey to users
Survey Result
Premium Paid Class
Parenting education in
video format
Exclusive limited
live workshop
From trusted source
(pediatric)
From survey: 60% expressed interest in comprehensive premium content.
Final Solution
Feature 1
Trusted Content for Parenting
Premium Content "SuperClass"
SuperClass is an exclusive parenting class presented in an easy-to-understand video series format, guided directly by pediatric specialists from IDAI (Indonesian Pediatric Society), designed to help parents optimize their child's growth and development toward becoming a healthy and exceptional generation.
These 10 SuperClass topics were chosen based on what parents most commonly seek.
We launched classes with super valuable insights and high quality video!
Keep the old free "Regular Class"
Anyone can access this Regular Class since it's free, and because our aimed at helping parents to get the best knowledge in parenting inclusively with article & webinar file format.
Feature 2
Make Learning & Parenting Fun Again!
Quiz Time!
After watching the episode, users will get quiz from what they have learned from the episode.
Collect Points!
Our users can collect point as much as they with, join classes, answer the quiz, read article, attend webinar, do mission like vaccine, and other activities, you can get…
Be the Best & Win the Prize!
Top 10 users get displayed in the Hall of Fame page & also win the prize!
Final Design
And… this is design that we launched to the world 🌎
See prototype here
Lastly, I want to say my thank you to creative team who made all the visual assets! Shout out to ✨Zee Hudzaifah✨ for the cool creative direction!
See prototype here
Lastly, I want to say my thank you to creative team who made all the visual assets! Shout out to ✨Zee Hudzaifah✨ for the cool creative direction!
Final Design
And… this is design that we launched to the world 🌎